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Demand Generation Manager – DACH

Hybrid - Hamburg / Berlin, Hybrid - Munich, Germany
Full-time
Permanent employee

Your mission

We’re building Europe’s leading workplace intelligence platform. Fresh off our $23M Series B, we’re scaling fast, and you’ll be joining at a truly exciting stage of our journey.

We are building a regionally aligned, revenue-driven GTM organization where each market owns its pipeline and ARR targets.

The Demand Generation Manager for DACH will own the end-to-end pipeline generation strategy and execution for the region.

This role is responsible for:

  • Driving pipeline and revenue growth in DACH.
  • Leading all regional demand initiatives (ABM, field, campaigns).
  • Acting as the central orchestrator of GTM efforts in the region.

This is a high-ownership, highly hands-on role combining strategy, execution, and cross-functional leadership.

In this role you will

1. Own Regional Pipeline & ARR Targets
  • Own pipeline generation targets for DACH (in close alignment with Sales)
  • Be accountable for: Pipeline volume and quality & contribution to ARR.
  • Translate global strategy into a clear regional plan.

2. Lead Regional GTM Strategy & Execution
  • Define and execute the regional demand strategy across: ABM (mid-market / enterprise), field marketing (events, roundtables, local activations) & campaigns (integrated, multi-channel).
  • Ensure all activities are: ICP-focused, aligned with sales priorities & measurable in pipeline impact.

3. Act as the GTM Orchestrator for DACH
  • Work as one team with: Regional Sales & BDRs.
  • Align on: Target accounts, campaign priorities & pipeline gaps.

4. Execute Hands-On Across Channels
  • Plan and run events (from concept to execution).
  • Build and launch campaigns.
  • Write campaign messaging and landing page content.
  • Set up and manage campaign assets (with support where needed).
  • From strategy to execution - you are expected to operate end-to-end.

5. Drive ABM & Upmarket Motion
  • Partner with Sales and BDRs on: Target account selection & account-level strategies.
  • Execute: Personalized campaigns, account-specific activations & high-touch engagement strategies.

6. Measure & Optimize Performance
  • Track: Pipeline generated, conversion rates & campaign ROI.
  • Continuously optimize: Channel mix, messaging & execution.
  • Partner with GTM Ops to ensure: Clean tracking & clear attribution.

What you need to be successful

  • Must be located in Germany
  • Native German + strong English
  • 5–8+ years in B2B SaaS demand generation / growth roles
  • Deep understanding of the DACH market
  • Strong experience in: Field marketing (events), ABM & campaign execution.
  • Experience working closely with sales teams.
  • High ownership (thinks like a GM of the region).
  • Strong executor (able to get things done independently)


What Success Looks Like within 6–12 months:

  • Strong, predictable pipeline generation in the DACH
  • High alignment between marketing, BDR, and sales
  • Effective ABM and field motion driving upmarket growth
  • Measurable contribution to ARR
  • Clear visibility into what works and scales

What’s in it for you?

  • Generous annual leave: Unlimited PTO
  • Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
  • Team “Bursts”: Opportunities to collaborate with your team in person.
  • Home office support: Financial contribution to set up a comfortable, productive home office.
  • Learning & development: Annual budget for coaching, certifications, and conferences.
  • Co-working allowance: Budget to work from co-working spaces if there are no deskbird hubs close by.

Über uns

deskbird unterstützt Unternehmen auf der ganzen Welt  dabei, hybride Arbeitsformen zu schaffen, indem es Menschen an einem flexiblen Arbeitsplatz  zusammenbringt und die Zusammenarbeit im Büro fördert.

Als Workplace Management Lösung, die den Menschen in den Mittelpunkt stellt, definiert deskbird die Art und Weise neu, wie Mitarbeiter ihre Home-Office- und In-Office-Tage planen und wie sie gemeinsam genutzte Schreibtische im Büro buchen. Dank einer einzigartigen Benutzererfahrung ist deskbird zu einem der am schnellsten wachsenden B2B SaaS-Startups in Europa geworden.

deskbird ist ein Remote-First-Unternehmen mit 70 Mitarbeitern, die über den ganzen Globus verteilt sind und von verschiedenen Investoren (z.B. session.vc) unterstützt werden. Wir sind auf der Suche nach ambitionierten Mitarbeitern, die uns auf unserem Weg zur führenden Arbeitsplatzplattform unterstützen wollen.

Suchst du nach einer Möglichkeit, dich beruflich  schnell weiterzuentwickeln, dich in einem unternehmerischen Umfeld zu entfalten und gleichzeitig Spaß an der Arbeit zu haben? Dann bist du bei deskbird  richtig. Wenn sich das für dich spannend anhört, würden wir gerne gemeinsam mit dir den  Arbeitsplatz der Zukunft gestalten!