Website Growth Manager

Hybrid - Berlin, Germany, Hybrid - Munich, Germany, Remote

Full-time

Permanent employee

Your mission

As part of deskbird, a fast-growing workplace tech company backed by a $23M Series B and trusted by leading global brands, you’ll work alongside an ambitious, high-performing teams with a proven product and a clear strategy.

We are building a revenue-driven GTM engine where a significant portion of pipeline originates from direct and inbound channels.

The Website Growth Manager will own the end-to-end website and conversion layer, ensuring that:

High-intent demand is properly captured and converted.
The website supports both sales-led (mid-market/enterprise) and PLG (SMB self-serve) motions.
Digital experiences are continuously optimized to drive pipeline and revenue.

This role goes beyond website management — it is a conversion engineering role at the core of our growth system.

In this role you will

1. Own Website as a Revenue Conversion Engine

Own the performance of the website across: Traffic → lead → pipeline conversion, direct and organic channels (core pipeline source).
Continuously optimize: Conversion rates, user journeys, page performance.
Ensure the website is: Fast, scalable, and technically sound and structured for conversion, not just information.

2. Build & Optimize SMB PLG Conversion Flows

Own the website layer of the PLG motion for small SMBs.
Partner with Product Marketing and Product to: Define value proposition and conversion flows.
Continuously improve: Signup conversion rates, activation rates & funnel drop-off points.

3. Enable ABM & Mid-Market / Enterprise Conversion

Build and manage advanced website experiences for ABM: Personalized landing pages, account-specific experiences, dynamic content based on: Industry, segment & campaign.
Support Demand Gen and Sales in: Target account engagement & campaign-specific conversion flows.
Ensure the website supports higher-complexity buying journeys

4. Drive End-to-End Conversion Optimization (CRO)

Own CRO strategy and execution across: Landing pages, core website pages, forms and conversion paths.
Run structured experiments: A/B testing, messaging variations & UX/UI changes.
Work closely with: Digital Lead (traffic + campaigns), PMM (messaging) & Brand (creative).

5. Own Website Infrastructure & Technical Execution

Manage and improve: CMS (e.g. Webflow, HubSpot, etc.), Integrations with CRM and marketing tools & tracking and event instrumentation.
Ensure: Clean data capture, reliable tracking across the funnel & scalability for campaigns and experiments.

6. Partner with GTM Ops on Data & Funnel Visibility

Ensure accurate tracking of: Conversion rates across stages, source-to-pipeline performance, user journeys and behavior.
Help identify: Funnel bottlenecks, drop-off points & high-intent signals.
Support data-driven optimization decisions.

7. Support Global Demand Gen Execution

Enable regional Demand Gen teams with: Campaign landing pages, conversion flows & localization support.
Ensure:Consistency across regions & ability to move fast on campaigns.

What you need to be successful

4–7+ years in growth, web, or CRO-focused roles in B2B SaaS.
Strong hands-on experience with: Website management, conversion rate optimization & A/B testing frameworks.
Experience working with: Marketing automation / CRM systems & analytics tools (GA, Mixpanel, etc.).
Strong technical and analytical mindset.
High ownership, focused on revenue impact, not just UX

Bonus

Experience with: PLG or self-serve funnels, ABM or personalized web experiences and front-end development (HTML/CSS/JS).
Experience in multi-region setups.

What’s in it for you?

Grow fast: Join Europe’s leading workplace management software company and accelerate your career development.
Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
Home office support: Financial contribution to set up a comfortable, productive home office.
Learning & development: Annual budget for coaching, certifications, and conferences.
Hub visit: Yearly sponsored trip to one of our hubs.
Generous annual leave: Plenty of time off to recharge.
Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.

About us

At deskbird, we empower companies worldwide to navigate the complexities of hybrid work. Our people-centric software enables employees to easily coordinate office schedules, book desks, and collaborate more effectively. For admins, we provide powerful insights and analytics to optimise office operations. As one of the fastest-growing SaaS startups, we are a team of diverse talent from 22 nationalities, with vibrant hubs in Berlin, Munich, Barcelona, Paris, Pfäffikon, Bucharest, Belgrade, Sofia, and Skopje.

If our mission and this role resonate with you, we encourage you to apply, even if you don't meet every single requirement. At deskbird, we value the unique perspectives and contributions that each individual brings. We believe in the potential for growth and the impact we can achieve together. Whether you see yourself as an 80% fit or more, your passion and enthusiasm are what truly matter. Take that step - let’s uncover your potential and shape the future together.

We are an equal-opportunity employer and celebrate diversity, recognising that diverse perspectives and backgrounds enrich our teams and strengthen our organisation. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, colour, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.