Director of Brand

Hybrid - Berlin, Germany, Hybrid - Munich, Germany, Remote

Full-time

Permanent employee

Your mission

As part of deskbird, a fast-growing workplace tech company backed by a $23M Series B and trusted by leading global brands, you’ll work alongside an ambitious, high-performing teams with a proven product and a clear strategy.

We are building a modern, revenue-driven GTM organization where brand is a core driver of long-term demand, efficiency, and market leadership.

The Director of Brand will own the global brand strategy and execution, ensuring that:

We build a strong, differentiated presence in our core markets.
Brand contributes meaningfully to pipeline and ARR over time.
Messaging and creative are consistent, compelling, and scalable.

This role sits at the intersection of strategy, storytelling, and growth, elevating brand from a support function to a strategic revenue lever.

In this role you will

1. Define and Own Global Brand Strategy

Define and evolve the company’s: Brand positioning, narrative, tone of voice, visual identity.
Ensure clear differentiation in a competitive market.
Translate product and value proposition into a compelling, scalable story.
Partner closely with Product Marketing to align: Messaging, ICP understanding & value propositions.

2. Build Brand as a Demand Multiplier

Develop brand initiatives that support: Pipeline generation, market awareness & category positioning.
Ensure brand contributes to: Organic pipeline growth, conversion improvement across channels & reduced CAC over time.
Work closely with Demand Gen to: Amplify campaigns & align brand and performance efforts.

3. Own Organic Growth Channels

Own strategy and execution for: SEO / AEO, organic social (LinkedIn, etc.), content distribution & PR and thought leadership.
Build a strong, consistent organic presence across markets.
Ensure content is: High-quality, consistent & aligned with brand and demand strategy.

4. Lead Creative & Content Excellence

Own all creative output: Design, video, campaign assets & website visual identity.
Ensure: High-quality, modern, consistency across all touchpoints & strong storytelling across formats.
Manage and develop: Designers, content creators & external agencies (if needed).

5. Measure Brand Impact (Beyond Vanity Metrics)

Define and track: Brand awareness (search volume, direct traffic, share of voice), organic pipeline contribution, content performance & engagement quality.
Partner with GTM Ops to: Connect brand efforts to pipeline and revenue over time & build a more holistic view of attribution.

What you need to be successful

8–12+ years in brand, content, or marketing leadership roles (B2B SaaS preferred).
Proven experience building or scaling a brand in a growth-stage company.
Experience with SEO / content-led growth.
Strong understanding of how brand supports demand generation and revenue.
Experience managing creative and content teams.
Strategic thinker with strong storytelling ability.
Ability to connect brand to business outcomes (not just awareness).
Hands-on enough to guide execution, not just set direction.

Bonus

Experience in multi-region / international brand building.
Background in both brand and performance environments.

What’s in it for you?

Grow fast: Join Europe’s leading workplace management software company and accelerate your career development.
Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
Home office support: Financial contribution to set up a comfortable, productive home office.
Learning & development: Annual budget for coaching, certifications, and conferences.
Hub visit: Yearly sponsored trip to one of our hubs.
Generous annual leave: Plenty of time off to recharge.
Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.

About us

At deskbird, we empower companies worldwide to navigate the complexities of hybrid work. Our people-centric software enables employees to easily coordinate office schedules, book desks, and collaborate more effectively. For admins, we provide powerful insights and analytics to optimise office operations. As one of the fastest-growing SaaS startups, we are a team of diverse talent from 22 nationalities, with vibrant hubs in Berlin, Munich, Barcelona, Paris, Pfäffikon, Bucharest, Belgrade, Sofia, and Skopje.

If our mission and this role resonate with you, we encourage you to apply, even if you don't meet every single requirement. At deskbird, we value the unique perspectives and contributions that each individual brings. We believe in the potential for growth and the impact we can achieve together. Whether you see yourself as an 80% fit or more, your passion and enthusiasm are what truly matter. Take that step - let’s uncover your potential and shape the future together.

We are an equal-opportunity employer and celebrate diversity, recognising that diverse perspectives and backgrounds enrich our teams and strengthen our organisation. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, colour, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.