Director of Demand Generation

Hybrid - Berlin, Germany, Hybrid - Munich, Germany, Remote

Full-time

Permanent employee

Your mission

As part of deskbird, a fast-growing workplace tech company backed by a $23M Series B and trusted by leading global brands, you’ll work alongside an ambitious, high-performing teams with a proven product and a clear strategy.

We are building a segment and region-aligned revenue organization with shared ownership of pipeline and ARR.

The Director of Demand Generation will own the global demand engine, designing and scaling how we generate, capture, and convert demand across all core markets.

This role sits at the center of marketing and sales, ensuring that:

Every region has a clear, effective pipeline strategy.
Every euro spent on demand translates into measurable pipeline and revenue.
Demand generation is tightly aligned with sales priorities and market realities.

This is a high-impact, hands-on leadership role combining strategy, execution, and team building.

In this role you will

1. Own Global Pipeline Generation Strategy

Translate company ARR targets into pipeline generation plans by region and segment.
Ensure balanced pipeline mix (inbound, outbound support, ABM, events, partnerships).
Drive a shift from paid dependency toward diversified, efficient pipeline sources.
Define and lead the global demand generation strategy across all regions (DACH, UKI/NEU, FR/SEU, US).

2. Lead Regional Demand Generation Execution

Manage and coach regional Demand Gen Managers embedded in PODs
Ensure each region has: Clear campaign strategy, strong local market understanding (ICP, messaging, channels) & ownership of pipeline targets.
Balance local autonomy with global consistency.
Ensure regional teams are not operating as disconnected silos.

3. Own Digital & Performance Channels (Global)

Oversee all central digital channels. Paid search, paid social, website conversion & retargeting & lifecycle infrastructure.
Define channel strategy and budget allocation.
Ensure strong experimentation culture and performance tracking.
Challenge channel efficiency (especially paid search dependency).

4. Drive Full-Funnel Demand (Not Just Lead Gen)

Own the entire demand journey: Demand creation → capture → nurture → conversion.
Build and scale: Lifecycle marketing (nurture, retargeting, reactivation), ABM programs for mid-market and enterprise, event and field marketing strategy with clear ROI.
Work closely with GTM Ops to ensure funnel integrity and conversion optimization

5. Partner Closely with Sales & GTM Ops

Align weekly with Sales leadership on: Pipeline quality, target accounts, regional priorities.
Partner with GTM Ops to: Define funnel stages and conversion benchmarks, track performance and identify bottlenecks & improve pipeline velocity and efficiency.
Ensure demand gen is fully accountable to revenue outcomes, not activity metrics.

6. Build & Scale the Demand Gen Team

Hire, coach, and develop regional demand gen managers.
Establish clear KPIs, operating cadence, and best practices.
Create a culture of ownership, speed, and accountability.

What you need to be successful

8–12+ years in B2B SaaS demand generation / growth.
Proven experience owning pipeline targets, not just marketing metrics.
Experience managing multi-region or international demand generation teams.
Strong background in performance marketing, lifecycle, and ABM.
Experience working closely with sales teams in mid-market / enterprise motion.
High ownership mentality — accountable for revenue, not leads.
Strong operator: able to build structure, process, and discipline.

Bonus

Experience in PLG + sales-led hybrid motions.
Experience building demand gen from a relatively unstructured starting point.
Familiarity with European and US markets.

What’s in it for you?

Grow fast: Join Europe’s leading workplace management software company and accelerate your career development.
Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
Team “Bursts”: Unlimited opportunities to collaborate with your team in person.
Home office support: Financial contribution to set up a comfortable, productive home office.
Learning & development: Annual budget for coaching, certifications, and conferences.
Hub visit: Yearly sponsored trip to one of our hubs.
Generous annual leave: Plenty of time off to recharge.
Joy budget: Annual budget to spend on activities that spark joy, connection, and shared energy.

About us

At deskbird, we empower companies worldwide to navigate the complexities of hybrid work. Our people-centric software enables employees to easily coordinate office schedules, book desks, and collaborate more effectively. For admins, we provide powerful insights and analytics to optimise office operations. As one of the fastest-growing SaaS startups, we are a team of diverse talent from 22 nationalities, with vibrant hubs in Berlin, Munich, Barcelona, Paris, Pfäffikon, Bucharest, Belgrade, Sofia, and Skopje.

If our mission and this role resonate with you, we encourage you to apply, even if you don't meet every single requirement. At deskbird, we value the unique perspectives and contributions that each individual brings. We believe in the potential for growth and the impact we can achieve together. Whether you see yourself as an 80% fit or more, your passion and enthusiasm are what truly matter. Take that step - let’s uncover your potential and shape the future together.

We are an equal-opportunity employer and celebrate diversity, recognising that diverse perspectives and backgrounds enrich our teams and strengthen our organisation. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, colour, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.