Product Marketing Lead (f/m/d)

Permanent employee, Full-time · Remote

Your mission
At deskbird, we’re revolutionising how teams work with our multi-product strategy that prioritises flexibility, collaboration, and seamless experiences. As our Product Marketing Lead, you’ll play a key role in driving go-to-market success, shaping our product narratives, and scaling our Product Marketing function to new heights.
In this role you will
  • Lead Go-to-Market Strategy: Lead the planning and execution of go-to-market strategies that ensure successful product launches, competitive differentiation, and strong positioning, contributing to the growth of the PMM team.
  • Define Personas and ICPs: Collaborate with PMM peers to validate and update personas and Ideal Customer Profiles (ICPs), ensuring they align with evolving market needs and effectively target the right audiences as part of deskbird’s multi-product strategy.
  • Leverage Data and Market Insights: Use product adoption metrics and competitive research to uncover actionable insights, inform the product roadmap, and optimise product engagement. Continuously refine our market fit through a data-driven approach.
  • Empower Sales and Collaborate Cross-Functionally: Equip Sales with high-impact enablement materials and collaborate across Product, Marketing, Sales, and Customer Experience to deliver unified messaging. Measure your impact through improved sales performance, customer satisfaction, and product success.
  • Champion Customer Advocacy: Drive initiatives that showcase customer stories, develop case studies, and create product guides. Work with the CX team to enhance product adoption, retention, and advocacy, building stronger relationships with our users.
What you need to be successful
  • Product Marketing Expertise: 6+ years in Product Marketing, including 2+ years as a manager.
  • Sales Enablement Experience: Proven ability to empower Sales teams with engaging narratives and tailored collateral.
  • Exceptional Communication: Confident in delivering presentations, hosting webinars, and training teams.
  • Strategic and Hands-On: Skilled at high-level planning and detailed execution.
  • SaaS Startup Experience: Thrives in fast-paced B2B SaaS environments.
  • Language Skills: Native-level proficiency in either English or German is required. If German is the native language, strong proficiency in English is necessary.
What’s in it for you?
  • Accelerate your career growth: Join Europe’s leading workplace management software company and unlock rapid professional development.
  • Company-wide summit: Connect with the entire team at our annual summit, held in dynamic locations across Europe. Check out the video from our last company summit.
  • “Bursts”: Collaborate with your team face-to-face through our in-person meeting support.
  • Home office equipment: As a remote-first company, we support your home office setup with financial assistance to ensure you have everything you need.
  • Co-working budget: Work from modern co-working spaces near you with our co-working budget.
  • Learning and development: Invest in your future with a yearly development budget for coaching, certifications, and conferences.
  • Cutting-edge technologies & autonomy: Enjoy high levels of autonomy, access to the latest tech, and a dynamic international work environment.
About us
At deskbird, we empower companies worldwide to navigate the complexities of hybrid work. Our people-centric software enables employees to easily coordinate office schedules, book desks, and collaborate more effectively. For admins, we provide powerful insights and analytics to optimise office operations. As one of the fastest-growing SaaS startups, we are a remote-first team of diverse talent from 22 nationalities, with vibrant hubs in St. Gallen, Munich, Bucharest, Sofia, and Belgrade.

If our mission and this role resonate with you, we encourage you to apply, even if you don't meet every single requirement. At deskbird, we value the unique perspectives and contributions that each individual brings. We believe in the potential for growth and the impact we can achieve together. Whether you see yourself as an 80% fit or more, your passion and enthusiasm are what truly matter. Take that step - let’s uncover your potential and shape the future together.

We are an equal-opportunity employer and celebrate diversity, recognising that diverse perspectives and backgrounds enrich our teams and strengthen our organisation. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, colour, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.
Your application!
We're grateful for your interest in deskbird. Kindly complete the brief form below. If you encounter any challenges while uploading your files, please reach out to us via email at careers@deskbird.app. We're here to assist you!
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